… and yes, It IS a big deal!
Imagine one day working in your business. You are pleased with the growth and are hoping next year will be even bigger. A knock comes to your door. You open it not expecting any problems, in fact, you are just seconds away from your world being turned upside down.
Don’t think it can happen?
“Whether we like it or not, the courts are getting more and more involved in privacy matters.”
That scary quote comes from an article written by Andrea Reichenbach for Acxiom.
Need more proof?
Check out the Wikipedia article on privacy laws
Recently enacted California laws make it possible for you to be sued if you are discovered to be in noncompliance with specific disclosures and practices. Does your website reach into California? That surprisingly is enough to put you in hot water with the California civil courts. Even if you are not doing business in California you could find yourself in trouble with their recently enacted laws.
The safest and best, but unfortunately most expensive solution: go to an attorney that specializes in intellectual property. This, however, can be expensive.
Cookies are files on your computer that contain personal settings for specific websites. Cookies identify and store what you have done on a specific website. They can remember, for example, that you have previously opted into a lead magnet download. They can also track where and when you have visited specific parts of their websites.
2. What types of information is collected
This is the crucial element of most privacy policies. It explains the exact information that is collected. For example, you should identify the information can identify a specific person or simply a specific computer or network. Cookies might recognize that a certain user by his or her computer IP address. This could identify that an anonymous person living in a general location such as a country or a state has been on the site. In that case, the website can recognize activity without connecting that information to a specific identifiable person. Cookies might also store information about a specific individual. The information contained would generally have to have first been given by the visitor on a previous encounter. Cookies can contain information about location, preferences, names, phone numbers, and email addresses.
3. What the website will do with the information
For example, some airline and hotel websites have even been found to alter pricing for tickets based on where the visitor has traveled in past web encounters. If you routinely go to the high end or luxury websites you might find a higher price for your next hotel. If you routinely go to bargain or other websites that cater to lesser incomes, you might find a lower price but with fewer perks.
Three free and simple online solutions