Over 100 things Facebook knows about you

social media marketing | 0 comments

Heads up:
This is just a partial list!

Do you worry that Facebook knows too much
about you, your friends or your children?  


They probably know MORE than you suspect.


This gives companies that fully leverage the power of social media
marketing a tremendous ability to inexpensively reach the right prospects!


As an ethical and smart business owner, the tremendous targeting ability of Facebook (and other social media platforms) probably excites you.  However, as a person just trying to live your life, that is, as a consumer this ‘targeting ability’ probably creeps you out just a little.  Either way, it is the reality that you need to face and understand.

Everyone has had this experience.  You randomly look up some weird product or service.  The next thing you notice is start to see highly targeted ads designed to get the attention of people who may want that product or service.  Not only that, you will start to see ads from competitors and associated products or services.

From ‘Corn Flakes’ to PJs that fit you!

It’s insane how focused these ads get!  Just because you searched for ‘corn flakes’ you might start to see ads for a popular brand of Corn Flakes cereal.  This shouldn’t shock you.  What might be surprising if you take the time to notice is that you might well start to see ads for competitors brands of cereal.  Additionally you might start seeing ads for spoons, bowls, milk, even orange juice.  If you had searched for lactose intolerance in the past few months you might also see ads for soy milk.  But wait, there’s more…

What will surprise many is that you could well start to see ads for the best pajamas for lazy morning breakfasts.  Not children’s PJs, but pajamas for people of whatever age group you find yourself in.  How did they know how old our corn flakes searcher might be?  How did they know you were lactose intolerant?  How did all of that happen in the blink of an eye?

Take a look…

Here is only a partial list of what Facebook knows about you.  We suspect they know a lot more.  The following list is what is publically known about what they know.

Geographic & Personal Information

  1. Location
  2. Age
  3. Generation
  4. Gender
  5. Language
  6. Education level
  7. Field of study
  8. School
  9. Ethnic affinity

Family & Relationship Status Information
(some of this information would be illegal for your HR department to ask about)

  1. Users who have an anniversary within  days
  2. Users who are away from family or hometown
  3. Users in long-distance relationships
  4. Users in new relationships
  5. Users who have new jobs
  6. Users who are newly engaged
  7. Users who are newly married
  8. Users who have recently moved
  9. Users who have birthdays soon
  10. Parents
  11. Grandparents
  12. Expectant parents
  13. Mothers, divided by “type” (soccer, trendy, etc.)

Friends & Family Relatives Information

  1. Friends who have an anniversary,
  2. Friends who have an upcoming birthday
  3. Friends who are newly married or engaged,
  4. Friends who are recently moved

Financial & Credit Information

  1. Income range
  2. Net worth range
  3. Suspected Credit Score range (based on behavioural patterns)
  4. Users who belong to a credit union, national bank or regional bank
  5. Users who invest (divided by investment type)
  6. Number of credit lines
  7. Users who are active credit card users
  8. Credit card type
  9. Debit card type
  10. Users who have a debit card
  11. Users who carry a balance on their credit card

Real Estate Information

  1. Home ownership and type
  2. Home value
  3. Property size
  4. Square footage of home
  5. Year home was built
  6. Household composition
  7. Length of time user has lived in house
  8. Users who are likely to move soon
  9. Users who are likely to engage in politics
  10. Conservatives and liberals

Job Information

  1. Employer
  2. Industry
  3. Job title
  4. Office type
  5. How many employees your company has
  6. Users who own small businesses
  7. Users who work in management or are executives
  8. Users who have donated to charity (divided by type)


  1. Users who own motorcycles
  2. Users who plan to buy a car (and what kind/brand of car, and how soon)
  3. Users who bought auto parts or accessories recently
  4. Users who are likely to need auto parts or services
  5. Style and brand of car you drive
  6. Year car was bought
  7. Age of car
  8. How much money user is likely to spend on next car
  9. Where user is likely to buy next car
  10. Users who are likely to participate in Ramadan
  11. Users who are likely to participate in Easter
  12. Users who are likely to participate in Passover

Computer Information

  1. Operating systems used
  2. Users who play browser games
  3. Users who own a gaming console
  4. Users who have created a Facebook event
  5. Users who have used Facebook Payments
  6. Users who have spent more than average on Facebook Payments
  7. Users who administer a Facebook page
  8. Users who have recently uploaded photos to Facebook
  9. User’s Internet browser type
  10. User’s Internet browser version
  11. User’s Email service
  12. Early/late adopters of technology
  13. Internet connection type
  14. Speed of User’s Internet connection

Citizenship Status Information

  1. Citizenship status
  2. US Citizen status
  3. Immigration Status
  4. Visa status

Travel Habits Information

  1. TSA Precheck status
  2. Expats (divided by what country they are from originally)
  3. Users who travel frequently, for work or pleasure
  4. Frequent flyer status
  5. Hotel rewards members
  6. Users who commute to work
  7. Types of vacations user tends to go on
  8. Users who recently returned from a trip
  9. Users who recently used a travel app
  10. Users who participate in a timeshare

Media Usage Information

  1. Users who listen to the radio
  2. Preference in TV shows
  3. Users who use a mobile phone device (divided by what brand they use)
  4. Users who use a mobile tablet device (divided by what brand they use)
  5. Users who use a gaming console (divided by what brand they use)
  6. Users who are interested in the Olympics, fall football, cricket
  7. Users who are interested in fall football
  8. Users who are interested in cricket
  9. Users who are interested in skiing
  10. Users who are interested in other sports

Personal Shopping History Information

  1. Users who recently acquired a smartphone or tablet
  2. Users who access the Internet through a smartphone or tablet
  3. Users who use coupons
  4. Types of clothing user’s household buys
  5. Time of year user’s household shops most
  6. Users who are ‘heavy’ buyers of beer, wine or spirits
  7. Users who buy groceries (and what kinds)
  8. Users who buy beauty products
  9. Users who buy allergy medications
  10. Users who buy cough/cold medications
  11. Users who buy pain relief products
  12. Users who buy over-the-counter meds
  13. Users who spend money on household products
  14. Users who spend money on products for kids or pets, and what kinds of pets
  15. Users whose household makes more purchases than is average
  16. Users who tend to shop online (or offline)
  17. Types of restaurants user eats at
  18. Frequency of restaurant usage
  19. Kinds of stores user shops at
  20. Users who tend to be “receptive” to offers from companies offering online auto insurance, higher education or mortgages, and prepaid debit cards/satellite TV


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